FOR AGENCIES & FREELANCERS

Website audits that win clients — in 30 seconds

Standing out is hard. Instantly generate white-labeled audits that show prospects exactly what's wrong with their site — and position you as the fix.

No credit card required.

See an example report

WHY JACKAL

Turn website audits into your most powerful sales tool

Close deals faster

Send a prospect a data-driven report before the first call. Show them exactly why they need you.

Automate lead generation

Add an audit form to your site with the API. Visitors get instant results, you get qualified leads.

Align clients from day one

Kick off every project with clear priorities and measurable scores. Edit any detail before sharing with clients.

Skip the manual work

Stop spending hours auditing by hand. Run audits one at a time or in bulk — each ready to share in under 30 seconds.

FEATURES

Everything you need to win and deliver

40-point audit that shows clients exactly what's broken

Skip manual audits. Deliver compelling results that cover 40+ criteria — in under 30 seconds.

  • 40+ criteria spanning visuals, content, & copy
  • Auto-adjusts criteria to each industry
  • See category scores, summaries, & breakdowns
  • Evaluates trust & social proofing
  • Analyzes web & mobile responsiveness
  • Set a custom objective to match client goals
Website trust analysis showing detailed breakdown of conversion factors

30+ recommendations that sell the redesign

Show prospects and clients exactly what to fix — prioritized by impact, with clear justifications.

  • Prioritized by impact vs. effort
  • See recommendations by category
  • Includes deep justifications
Prioritized conversion recommendations for client presentation

White-labeled reports your clients will love

Your branding, your CTA, your link. Edit any detail, then share via link, PDF, or iframe embed — or add an audit form to your site with the API.

  • Add a custom logo and URL slug
  • Set a call-to-action with a link
  • Inject custom CSS for full brand control
  • Edit any detail, then share via link, PDF, or embed
White-labeled website audit report with agency branding
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TESTIMONIALS

Trusted by conversion experts worldwide

FunnelEnvy company logo
Meridian Company Logo
Prompt company logo
Knack company logo

"Jackal is fantastic for starting every client redesign. It helps me cover all the important bases, find gaps I would've overlooked, and just gets the creative process going."

Ronny H Headshot
Increased close rate
Streamlined onboarding
Saves 10+ hours each audit

Ronny H

Founder, Meridian Agency

"Jackal has made it easier to provide insightful CRO audits that consistently convert prospects into clients."

Gala A. Headshot

Gala A

CEO, Prompt Digital

"The 'free audit' landing page we set up with Jackal's API has been a killer way to get leads/clients."

Arun Headshot

Arun

Founder, FunnelEnvy

FAQS

We're here to help

Yes! Our API lets you add an audit form directly to your site. Visitors enter their URL, get an instant audit, and you capture the lead. It's a powerful way to demonstrate value upfront and generate qualified inbound opportunities.

You can add your agency logo, customize the call-to-action, and share reports via public link or PDF export. Your clients see your branding, not Jackal's — making it a seamless part of your sales and delivery process.

Jackal evaluates 40+ individual criteria across 6 main categories: content, copywriting, design, call-to-action, trust/social proof, and mobile responsiveness. Each is customized to your industry and business context to deliver relevant, high-impact insights.

We extensively test and refine our AI to ensure high accuracy, with specialized criteria for different industries. While most customers find our insights spot on, any discrepancies you report help us further improve our models.

CRO (Conversion Rate Optimization) is the systematic process of increasing the percentage of website visitors who take a desired action. Whether it's making a purchase, signing up for a newsletter, or filling out a contact form, CRO matters because even small improvements in conversion rates can dramatically increase revenue and lead generation without requiring additional traffic.

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