FOR IN-HOUSE MARKETERS

Prove what's hurting conversions — and what to fix first

Get instant, data-backed website audits with prioritized recommendations. Share reports with leadership to build alignment and demonstrate ROI.

Results in 30 seconds.

See an example report

WHY JACKAL

Stop wasting budget on pages that don't convert

Spot quick wins instantly

See high-impact optimizations the moment you run an audit. Set a custom focus area to tailor results to your campaign goals.

Get stakeholder buy-in

Share scored reports with executive summaries and prioritized fixes that make the case for you — no deck-building required.

Prove ROI with data

Back every recommendation with measurable scores. Rerun audits after changes to prove impact — reruns are always free.

Test new ideas quickly

Get instant feedback on landing pages, campaigns, and site updates. Iterate without waiting for agency turnaround.

FEATURES

Everything you need to optimize conversions

See what's hurting conversions — 40+ points scored in seconds

Get a clear breakdown of what's holding your pages back — across content, copy, design, CTAs, trust, and mobile.

  • Category scores, summaries, & subcategory breakdowns
  • Executive summary to share with leadership
  • Desktop & mobile screenshots for presentations
  • Auto-adjusts criteria to your industry
  • Set a custom focus to match campaign goals
  • Bulk audit all your landing pages at once
Website analysis showing conversion blockers and category scores

Get 30+ fixes ranked by impact and effort — act on them today

Know what to tackle first — and make the case to leadership. Each fix includes a priority level, effort estimate, and justification.

  • Click any fix to expand the full justification
  • Grouped by category — assign fixes to the right team
  • Edit priorities and add context before sharing with leadership
  • Rerun after changes to prove ROI — always free
Prioritized conversion recommendations with impact scores

Share reports that align your entire organization

Get leadership, design, and dev on the same page. Branded reports with quantified scores that make your case for you.

  • Edit everything — scores, summaries, and every recommendation
  • Add your company logo for a professional, internal look
  • Export as PDF for email, Slack, or presentations
  • Share a link so everyone sees the same priorities
Professional audit report for organizational alignment
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TESTIMONIALS

Trusted by conversion experts worldwide

FunnelEnvy company logo
Meridian Company Logo
Prompt company logo
Knack company logo

"Jackal is fantastic for starting every client redesign. It helps me cover all the important bases, find gaps I would've overlooked, and just gets the creative process going."

Ronny H Headshot
Increased close rate
Streamlined onboarding
Saves 10+ hours each audit

Ronny H

Founder, Meridian Agency

"Jackal has made it easier to provide insightful CRO audits that consistently convert prospects into clients."

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Gala A

CEO, Prompt Digital

"The 'free audit' landing page we set up with Jackal's API has been a killer way to get leads/clients."

Arun Headshot

Arun

Founder, FunnelEnvy

FAQS

We're here to help

We recommend auditing key pages after any significant update — new campaigns, redesigns, or messaging changes. Many teams run monthly audits on their main landing pages to track progress and catch issues early. Reruns on the same page are always free.

Jackal provides quantified scores that make it easy to show exactly where your site is underperforming. Share the prioritized recommendations to demonstrate which fixes will have the biggest impact, and rerun audits after changes to show measurable improvement.

Jackal evaluates 40+ individual criteria across 6 main categories: content, copywriting, design, call-to-action, trust/social proof, and mobile responsiveness. Each is customized to your industry and business context to deliver relevant, high-impact insights.

We extensively test and refine our AI to ensure high accuracy, with specialized criteria for different industries. While most customers find our insights spot on, any discrepancies you report help us further improve our models.

CRO (Conversion Rate Optimization) is the systematic process of increasing the percentage of website visitors who take a desired action. Whether it's making a purchase, signing up for a newsletter, or filling out a contact form, CRO matters because even small improvements in conversion rates can dramatically increase revenue and lead generation without requiring additional traffic.

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