Boost conversions with data-driven website insights

Stop guessing what's wrong with your website. Get instant, actionable recommendations to improve conversion rates and prove ROI to stakeholders.

No credit card required.

FOR IN-HOUSE MARKETERS

Make smarter decisions, faster

Identify quick wins

Spot high-impact optimizations instantly. Focus on changes that move the needle, not guesswork.

Align your team

Share easy-to-digest reports that unite teams around clear insights. Simplify stakeholder buy-in.

Prove ROI

Back your recommendations with data. Show leadership exactly why changes matter with measurable scores.

Accelerate pivots

Test new ideas quickly. Get instant feedback on landing pages, campaigns, and site updates.

FEATURES

Everything you need to optimize conversions

Uncover conversion blockers in seconds

Get a comprehensive analysis that identifies exactly what's holding your site back from converting.

40+ criteria spanning visuals, content, & copy
Auto-adjusts criteria to your industry
See category scores, summaries, & breakdowns
Evaluates trust & social proofing
Analyzes web & mobile responsiveness

Website trust analysis showing detailed breakdown of conversion factors

Get prioritized recommendations

Know exactly what to tackle first with recommendations ranked by impact vs. effort.

Prioritized by impact vs. effort
See recommendations by category
Includes deep justifications

Content optimization analysis showing prioritized recommendations

Share insights across your organization

Create professional reports to share with leadership, design, and development teams.

Add your company logo
Set a call-to-action with a link
Share a public link and PDF export

Professional audit report with sharing options

TESTIMONIALS

Trusted by conversion experts worldwide

"Jackal is fantastic for starting every client redesign. It helps me cover all the important bases, find gaps I would've overlooked, and just gets the creative process going."

Increased close rate

Streamlined onboarding

Saves 10+ hours each audit

Ronny H

Founder, Meridian Agency

"Jackal has made it easier to provide insightful CRO audits that consistently convert prospects into clients."

Gala A

CEO, Prompt Digital

"The 'free audit' landing page we set up with Jackal's API has been a killer way to get leads/clients."

Arun

Founder, FunnelEnvy

FAQS

We're here to help

We recommend auditing key pages after any significant update—new campaigns, redesigns, or messaging changes. Many teams run monthly audits on their main landing pages to track progress and catch issues early. Reruns on the same page are always free.

Jackal provides quantified scores that make it easy to show exactly where your site is underperforming. Share the prioritized recommendations to demonstrate which fixes will have the biggest impact, and rerun audits after changes to show measurable improvement.

Jackal evaluates 40+ individual criteria across 6 main categories: content, copywriting, design, call-to-action, trust/social proof, and mobile responsiveness. Each is customized to your industry and business context to deliver relevant, high-impact insights.

We extensively test and refine our AI to ensure high accuracy, with specialized criteria for different industries. While most customers find our insights spot on, any discrepancies you report help us further improve our models.

CRO (Conversion Rate Optimization) is the systematic process of increasing the percentage of website visitors who take a desired action. Whether it's making a purchase, signing up for a newsletter, or filling out a contact form, CRO matters because even small improvements in conversion rates can dramatically increase revenue and lead generation without requiring additional traffic.

No. Jackal runs entirely in the cloud. Just enter your site's URL, and the AI handles the rest—no plugins or code required.

Jackal is principally a CRO tool focused on user experience, content quality, trust signals, and design analysis. While there is some overlap with SEO—good design can positively influence search rankings—our AI specifically evaluates 40+ factors aimed at conversion and design improvements that help turn more visitors into customers.

Jackal uses cutting-edge AI models trained on vast datasets of websites, conversion strategies, and industry best practices. We continuously refine these models to keep your audits up-to-date and accurate.

Jackal analyzes your site's content to detect its industry, then adjusts its 40+ audit criteria accordingly. This ensures the recommendations align with your target audience, market, and business goals.

Not at all. You simply enter a URL to receive clear, prioritized recommendations. Jackal's insights are easy to act on, whether you're a seasoned professional or brand-new to website optimization.

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